WRITING AND PERSPECTIVE
Marketing Journal
These articles document how I structure marketing decisions across small business, e-commerce, experimentation, and SEO. They are written as practical resources rather than a chronological blog feed.
Planning a Small Business Campaign With a Limited Budget
How to narrow the audience, channel, and offer to one clear bet when the budget is too small to test everything, and set up measurement so the spend actually teaches you something.
Read the article →E-commerce and Growth MarketingBuilding an E-commerce Funnel From Awareness to Retention
How awareness, merchandising, conversion, and retention connect into a single growth system, including how much budget the top of the funnel really needs early on.
Read the article →CRO and ExperimentationWhat I Look for Before Launching an A/B Test
The checklist I run before launching, so a test has a real hypothesis, enough traffic to be conclusive, one primary metric, and a decision agreed on in advance.
Read the article →SEOHow I Prioritize a Technical and On Page SEO Audit
How I sort two hundred crawler findings into what is bleeding, what is structurally holding the site back, what makes good pages better, and what can wait.
Read the article →