GROWTH MARKETING · DIGITAL PERFORMANCE · ANALYTICS
The channel is only one part of the decision.
I connect acquisition, conversion, retention, and measurement into one view of the customer journey, so marketing activity becomes a clearer business decision rather than a set of disconnected channel reports.
That comes from experience across retail, insurance and benefits, and B2B technology, paired with an M.S. in Data Analytics.
Based in Anaheim, CA — open to relocation, remote, and hybrid roles in digital marketing, growth marketing, performance marketing, SEO, and marketing analytics.
HOW I THINK
Marketing works better when the whole journey is visible.
I do not see channels as isolated activities. Each decision should support a customer movement, a measurable business outcome, and a useful next learning.
Define the audience, objective, channel role, and measurement logic before execution begins.
Create qualified attention through channels that match intent, audience behavior, and creative context.
Identify friction, improve message alignment, and test the decisions that influence action.
Use lifecycle communication, customer data, and value signals to support stronger long term relationships.
Measurement connects every stage.
Tracking, attribution, reporting, and business interpretation should be established throughout the journey rather than added after a campaign ends.
DECISIONS IN CONTEXT
Problem Solving Scenarios
Marketing problems rarely arrive as clean channel assignments. These scenarios show how I would diagnose the situation, make the decision, structure the work, and define what should be learned next.
Professional Experience
Kroger
Growth Marketing Analyst
July 2025 – Present
Retail Media & eCommerce · Compton, California
Focused on paid and retail media performance, translating first-party shopper and category data into audience and budget decisions.
A/B testing lifted conversion rate 18% and cut cost per acquisition 12%, contributing to a 9% increase in digital sales for promoted categories.
Unum
Digital Marketing Analyst
May 2024 – May 2025
Omnichannel Growth · Chattanooga, Tennessee
Owned the marketing-to-sales funnel for workplace-benefits demand generation across paid, organic, and lifecycle channels.
SEO and content work grew organic traffic 34%, and funnel/attribution readouts tied to a 22% increase in qualified leads.
Neon IT Systems
Marketing Analyst
September 2020 – August 2022
B2B Digital Performance · Gujarat, India
Ran B2B lead-generation and performance campaigns across Google, LinkedIn, and Meta Ads for clients spanning e-commerce, retail, and construction, pairing SEO and SEM with A/B testing, GA4 and Looker Studio reporting, and CRM nurture in Salesforce.
Full role details, tools, and results are in my resume.
Download ResumeAcross these roles, the scale, audience, and industry changed. The working pattern remained consistent: understand the business question, build the marketing and measurement structure, communicate what the data means, and improve the next decision.
FOUNDATION
My Education
My education gave me the analytical foundation that now supports how I approach marketing measurement, campaign performance, and business communication.
Clark University
Master of Science in Data Analytics
September 2022 – May 2024 · Worcester, MA
Built the analytical foundation — SQL, Python, statistical reasoning, and data visualization — behind how I approach marketing measurement today.
RANGE WITH STRUCTURE
Capabilities Across the Marketing Journey
My experience combines channel execution, analytical reasoning, experimentation, and stakeholder communication. The matrix below shows how those capabilities work together rather than presenting them as an unrelated list of tools.
Growth Strategy
Audience definition, funnel planning, channel mix, prioritization, budget logic, growth hypotheses, and alignment with business outcomes.
SEO
Technical SEO, on page optimization, local SEO, e-commerce SEO, content structure, internal linking, keyword strategy, search intent, and authority development.
Paid Media
Paid search, paid social, retail media, campaign structure, targeting, creative testing, budget pacing, optimization, and performance interpretation.
CRO and Experimentation
User research, friction diagnosis, hypotheses, A/B and multivariate testing, landing page analysis, behavioral evidence, and repeatable learning.
Marketing Analytics
Measurement planning, GA4, GTM, SQL, BI reporting, attribution, funnel analysis, dashboard storytelling, and interpretation for business decisions.
Lifecycle and CRM
Segmentation, marketing automation, email, personalization, lifecycle communication, retention reporting, lead or customer value, and CRM alignment.
Content and Messaging
Audience alignment, campaign briefs, SEO writing, content structure, creative collaboration, message continuity, and commercial intent.
Stakeholder Communication
Performance reviews, presentations, recommendations, cross functional communication, account leadership, and translating technical detail into clear decisions.
AI and Automation
Responsible use of AI for research, ideation, content structure, analysis support, workflow automation, reporting efficiency, fact checking, and quality control.
Skills and Tools
Tools are useful when they support a clear decision. This collection reflects the platforms and working methods I have used across channel execution, measurement, experimentation, automation, communication, and campaign operations.
Paid & Retail Media
SEO & Digital Experience
Analytics & Measurement
CRM & Campaign Operations
Depth varies by platform and project context. The emphasis is on applying the right tool to the marketing question rather than collecting software names.
NEXT STEP
You have reached the conversion stage.
If my approach aligns with the way your team thinks about growth, marketing execution, and measurement, download my resume below.
Start a Conversation
For relevant digital marketing, growth marketing, performance marketing, SEO, and marketing analytics opportunities, you can reach me directly by email or connect with me on LinkedIn.